ANUA Skincare UAE

ANUA is a Seoul skincare brand launched in 2019 by The Founders Inc., best known for heartleaf (Houttuynia cordata) formulas that calm oily, acne-prone and sensitive skin, and for brightening serums with niacinamide, tranexamic acid and azelaic acid. We stock 12 genuine ANUA products, sourced from official brand channels in Korea and shipped from Seoul with Cash on Delivery across the UAE and GCC.

“Discover the #1 viral Korean skincare brand — 40M+ sold globally.”

Which ANUA serum should I choose?

ANUA makes five serums we stock, each built around one main active. Pick by your main concern: azelaic acid for redness and blemishes, niacinamide with tranexamic acid for dark spots, peach and niacinamide for glow, PDRN with hyaluronic acid for dehydration, and rice with ceramides for a dry, weakened barrier.

Best ANUA serum for acne and redness

The Azelaic Acid 10% + Hyaluron serum is the pick for blemish-prone skin with redness. Azelaic acid helps calm the look of redness and blemishes while hyaluronic acid keeps the skin comfortable. Our ANUA azelaic acid guide explains how to start it slowly.

Best ANUA serum for dark spots

The Niacinamide 10% + TXA 4% serum pairs niacinamide with tranexamic acid and arbutin for dark spots and uneven tone, a common concern under strong Gulf sun. Use it with daily SPF. Read our niacinamide and TXA serum guide for layering tips.

Best ANUA serum for dehydrated skin

Skin that feels tight from air-conditioning does well with the PDRN Hyaluronic Acid Capsule 100 Serum for hydration, or the Rice 7 Ceramide serum when the barrier feels weak and flaky.

Which ANUA cleanser, toner and moisturiser?

ANUA cleansing oil

The Heartleaf Pore Control Cleansing Oil 200ml is a light, non-comedogenic first cleanse that melts sunscreen and makeup, and suits oily skin in humid weather. See our cleansing oil review for oily skin.

ANUA face wash

The Heartleaf Quercetinol Pore Deep Cleansing Foam 150ml is the second cleanse, with heartleaf, quercetinol and 0.5% BHA for congested pores.

ANUA toner and pads

The Rice 70 Glow Milky Toner 250ml hydrates and brightens dull skin with rice bran water, niacinamide and ceramides. The Niacinamide 5 TXA Brightening Pad is a quick way to apply brightening actives in the morning.

ANUA moisturiser, mist and neck cream

The PDRN Hyaluronic Acid 100 Moisture Cream 60ml seals in hydration, the PDRN Hyaluronic Acid Capsule Mist 100ml refreshes skin during the day, and the Collagen Retinol Refining Gua Sha Cream 80ml is made for the neck and jawline.

ANUA routine for oily skin in UAE heat

Morning routine

Cleanse

Wash with the Heartleaf Quercetinol foam, or just water if your skin is dry.

Tone and serum

Apply the Rice 70 toner, then the Niacinamide 10% + TXA 4% serum for dark spots or the PDRN serum for hydration.

Moisturise and protect

Finish with a light layer of the PDRN Moisture Cream and a broad-spectrum sunscreen from our Korean sunscreen collection.

Evening routine

Double cleanse

Massage in the Heartleaf cleansing oil, rinse, then follow with the foam.

Serum and moisturiser

Use the Azelaic Acid 10% serum on blemish-prone areas, then moisturise. Introduce one new active at a time.

For more by concern, browse Korean skincare for oily skin, Korean skincare for acne and Korean skincare for dark spots.

Is ANUA a good brand?

ANUA is one of the best-known Korean skincare brands of recent years. Its approach is simple formulas built around one hero ingredient, often at a stated percentage, such as 10% azelaic acid or 10% niacinamide with 4% tranexamic acid. The heartleaf range is popular with oily and sensitive skin because it focuses on soothing rather than stripping. For a deeper look by skin concern, read our guide to choosing ANUA for UAE skin and why heartleaf suits Gulf skin.

How to check that your ANUA is original

Fake ANUA is one of the most searched authenticity worries among K-beauty shoppers in the UAE. Two of our guides cover the checks: how to check an ANUA batch code and expiry date, and how to spot fake ANUA packaging. Our Korean skincare authenticity checker guide covers every brand we sell.

ANUA guides

• ANUA Peach 70% Niacinamide Serum: results and how to use it
• What PDRN does in the ANUA Capsule 100 serum
• ANUA Rice 7 Ceramide serum for AC-dry skin
• How to use the ANUA Rice 70 Glow Milky Toner
• ANUA Heartleaf Quercetinol foam as a second cleanser
• COSRX vs ANUA: which cleanser suits your skin?
• Is Korean skincare halal? A guide for UAE and GCC shoppers

Frequently asked questions about ANUA in the UAE

Where can I buy genuine ANUA in the UAE?

You can buy genuine ANUA from Korean Skincare Arabia. We source every product directly from official brand channels in South Korea, check that each batch is fresh, and ship each parcel by air from our Seoul warehouse, arriving in 5–7 days across the UAE and GCC with Cash on Delivery. You can verify the batch code on your pack with our ANUA batch code guide.

Is ANUA a good brand?

Yes, ANUA is a well-regarded Korean brand with a simple, ingredient-led approach. Most of its formulas focus on one hero ingredient at a stated level, such as heartleaf for soothing, 10% azelaic acid for redness or 10% niacinamide with 4% tranexamic acid for dark spots. That makes it easy to choose a product by skin concern, and the heartleaf range is a favourite for oily and sensitive skin.

Which country is ANUA from, and who owns it?

ANUA is a South Korean brand. It was launched in 2019 by The Founders Inc., a skincare company based in Seoul, and its formulas are made in Korea. The brand grew internationally through its heartleaf range and through social media. Every ANUA product we sell is sourced from official brand channels in Korea and shipped to the UAE and GCC directly from our warehouse in Seoul.

Which ANUA serum is best for acne?

For blemish-prone skin, the ANUA Azelaic Acid 10% + Hyaluron Redness Soothing Serum is usually the best place to start, because azelaic acid helps with both blemishes and redness while hyaluronic acid keeps the skin comfortable. If marks left after breakouts bother you more, the Niacinamide 10% + TXA 4% serum focuses on dark spots. Start either serum every other evening and wear sunscreen daily.

Which ANUA product is best for oily skin?

For oily skin, start with the ANUA Heartleaf Pore Control Cleansing Oil to remove sunscreen without stripping, then the Heartleaf Quercetinol foam with 0.5% BHA to keep pores clear. Add a light serum such as the Niacinamide 10% + TXA 4% serum. In humid UAE weather, a thin layer of moisturiser is enough, and sunscreen is the step not to skip.

Is ANUA halal?

ANUA does not hold a halal certification, so no product can be called certified halal. Skincare is applied to the skin rather than eaten, and many Muslim shoppers in the UAE and Saudi Arabia check the ingredient list for alcohol and animal-derived ingredients before buying. Every product page shows the full ingredient list, and our halal guide explains what to look for on Korean labels.

Is ANUA cruelty-free?

ANUA is not listed in PETA's cruelty-free database, which we checked in October 2026. PETA's page says the company has not signed its statement of assurance, so we cannot describe ANUA as certified cruelty-free. If animal testing matters to you, check ANUA's own statement for the product you want, and look for an independent certification logo on the pack before you buy.

Do you ship ANUA to Saudi Arabia and the rest of the GCC?

Yes. We ship ANUA from Seoul to the UAE, Saudi Arabia, Kuwait, Qatar, Bahrain and Oman by DHL Express, with customs handled and delivery to your door in 5–7 days. Cash on Delivery is available in the UAE. Each order is packed in our Seoul warehouse, so the product you receive comes straight from Korea with a batch code you can verify.

Reviewed by the Korean Skincare Arabia team · Updated October 2026